Is it a sign of the times when organic candy bars are found on sale in a prominent counter display at the U.S. House of Representatives snack bar? 字串6
・IWhat market pressures are bearing down when supermarket buyers are telling farmers that they will be left behind if they haven' t converted to organic within three years? 字串3
・IMajor organic ingredient suppliers don' t want to discuss any contracts of less than three years; business is too good and supply still too tight to consider anything less.
・ISupermarket chains are competing on a significant scale with Whole Foods, the leading natural foods supermarket chain.
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・ICompetition is heating up and the number of organic product introductions is at an all time high.
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・IThe market for organic products is exploding and yet some cautions still apply; not all categories are mega opportunities.
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・IEntrepreneurs, as well as leading brands, are questioning how to enter the organic arena in a meaningful way - should they enter under their icon brand or create a new sub-brand?
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・IWhat are the real risks and potential R.O.I.?
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・Is the household penetration of organic products really growing? 字串3
・Ihow are consumers' attitudes changing toward the category? 字串1
These are just a few of the market conditions and questions the Natural Marketing Institute (NMI) considered as we undertook this study and report. The 2007 Organic Consumer Trends Report (OCTR) presents new and additional data that provide a plethora of insight into organic consumers, their healthy lifestyles, and marketplace opportunities. At the time of this writing, the House of Representatives' version of the 2007 Farm Bill (HR2419) just passed by a vote of 231 to 191 with significant appropriations for the organic industry that will now be reviewed in the U.S. Senate. The future is brighter with the likely possibility of increased organic transition support, research grants, and certification cost share, plus crop insurance program improvements and expanded USDA organic data collection. 字串3
